You asked and we’re answering! Here’s a closer look at our sessions offered during the 2021 Growing Foward Virtual Series. Join us February 16-19 for education and networking right from the comforts of your own office.
Virtual Series Sessions
TPI Government Relations: TPI works routinely behind the scenes on government affairs impacting sod producers everywhere and has been successful in recent favorable rulings on trucking laws, coronavirus relief, and more. Tune into this session for the latest updates on government policies impacting sod farms.
Shift Happens! Even before the pandemic, we had entered a new era of constant and continuous change, a time Dr. Withers often refers to as a “permanent whitewater world,” a ‘new normal.’ COVID-19 served as an accelerant to even more disruption, and now many are wondering how to navigate such waters with their operations. The play on words in the title of this session is intentional, so join Bill as he helps us understand more about the human dynamic of adapting to and leading through change like we’re facing in 2021 and beyond. A portion of our time with Dr. Withers will also include facilitated Q&A, so bring your questions.
Economic Outlook and Marketing Trends in the Green Industry: A general economic outlook will be provided, with emphasis on relevant indicators to the green industry. The structure and composition of the industry and the major production and marketing trends will be highlighted.
XYZ: Better Understanding the Marketplace of our Youngest Generations: This is a new era across our workplaces, and many of our operations feature a five-generation workforce or deal with five generation customers. Meanwhile, resumes are arriving from the newest additions to the workforce, Generation Z! Few workshop leaders have worked with all three generations these past two decades like Dr. Bill Withers, who, as BOTH a college professor and student advisor, continues to consult and work with organizations during this critical time in our workforce history. Join Bill as he helps you better understand nuances around the largest segment of the U.S. workforce, generations X, Y, and Z.
Weed Control, CS Grasses: This presentation will discuss weed control in cool-season turf with a special emphasis on annual weed control during turfgrass establishment. Specifically, annual bluegrass, crabgrass, and yellow nutsedge control will be discussed. For each weed, chemical, cultural, and environmental conditions that influence weed establishment and control will be discussed. The TPI Weed, Insect, and Disease Control for Turfgrass Producers guide will be referenced during the presentation.
U.S Sod Industry Checkoff: A U.S. Sod Checkoff program is currently under consideration for approval, voting, and implementation. This session will cover all of the details of the program, how it is being developed, what it means for the industry, frequently asked questions, and more. Please join members of the U.S sod production industry as they discuss the need and potential for a U.S. sod checkoff program as well as to learn more about the upcoming referendum.
4 Areas to Focus in Social Media Marketing: As technologies evolve and become more accessible, turfgrass businesses can use social media to boost sales, build new partnerships, and pursue up- and down-stream integration strategies. In this virtual presentation, Dr. Ariana Torres will interview Kate Gahimer, co-founder of Senler Studio, to tell us the major areas of social media marketing. Speakers will present topics such as how to 1) develop and increase brand awareness, 2) curate content for audience engagement, 3) attract prospective clients through paid media, and 4) discover other helpful tools within digital communication.
Sod-Centric Weed Control for Warm-Season Turfgrass Production: A “sod-centric” weed control strategy must take into account weed/turf species, harvest time, sod strength, inventory demand, treatment costs, and many other variables. Dr. McCurdy will share research-based solutions and theory to help guide decisions regarding weed control. Attendees will better understand appropriate options for herbicidal and non-herbicidal control of common weeds in warm-season turfgrass production.
TPI Annual Business Meeting: The 2021 TPI Annual Business Meeting (ABM) will include the latest updates on TPI’s direction, initiatives, budgets and more. The 2021 ABM also includes important TPI business such as officer elections, budget approval, member news, and scholarship presentations. Please join us as we discuss 2020 and make plans for 2021 and beyond.
The Top Social Media Analytics: As a business owner or manager, you already know that social media can add value to your business by increasing sales, engaging with current and prospective customers, and providing outstanding customer service. Yet, measuring the success of your time and money spent on social media can tricky. In this virtual presentation, Dr. Ariana Torres will talk about scheduling organic and paid social media campaigns. Through a case study, she will also talk about tracking the return of social media strategies, scheduling platforms, and developing monthly reports of the performance of social media analytics.
It isn’t too late! Check out our schedule and register today in your member portal or visit turfgrasssod.org/events.